What are PLR Products and How Can they Grow Your Business?

clipboard with text What is PLR

You may be wondering what PLR Products are, and why you should care?

As a small business owner or blogger, you have a lot on your plate. It is hard to keep up with everything while constantly creating new content and products.

I have been there, and I got you!

Did you know there is a way to consistently create new content and products without starting from scratch? I know I didn’t for a long time. I always thought I had to make everything by myself or hire an expensive assistant, ghostwriter, or graphic designer.

Then I discovered that other businesses and bloggers were using PLR (Private Label Rights) Products to create their opt-ins, products, and even blog posts. It is an affordable option where you purchase a template, PDF, ebook, graphic, etc. that comes with a Commercial-Use License. Then you can take the product, edit and re-brand it, and use it for your business.

How can you use PLR Content for your business? Well, the answer is it depends on the license that comes with the product. In most cases, you can re-brand, edit, and then use it for your website or even sell it to your audience.

What does PLR Stand For?

Freelancer Reviewing PLR Products on Laptop holding white mug
Image from DepositPhotos – Dmitriy Hay

PLR stands for Private Label Rights. It is also known as White Label Content, Commercial-Use Product License, and Done For You (DFY) products.

What are PLR Products?

PLR Content or PLR Products are simply a product you purchase to use for your website, marketing, blog posts, your products, and more.

In most cases, the commercial-use license that comes with these products will allow you to re-brand and edit them for your specific audience. Be sure to read the license that will come with your product, and contact the seller if you have any questions.

Types of PLR Products

There are many types of PLR Products available on the market, such as:

  • Printable Planner Templates
  • Digital Planner Templates
  • Digital Papers
  • Digital Planner Stickers
  • Journals
  • Recipes
  • Articles
  • ebooks
  • Coloring Pages
  • Games for kids, adults, and special occasions such as baby showers or weddings.
  • Videos
  • Music
  • Software
  • Graphics
  • Photography
  • And More!

What are the Benefits of PLR?

✔️Save Time – It takes hours, days, or even weeks in some cases to create a new product from the ground up. Imagine giving yourself a head start with a product that is already done for you. All you have to do now is edit it to create a quality product for your specific audience.

✔️Save Money – You will save hundreds if not thousands of dollars because you will not need to hire professional ghostwriters or graphic designers to create for you. This is especially important when you are just starting out or don’t have a big budget. PLR is an affordable, practical solution to get some help without breaking the bank.

✔️Make Money – Use the products you create to sell on Etsy or your own Shop/Website.

Is Using PLR Considered Cheating?

NO! It is not considered cheating. Private Label Right Products are a completely legitimate way to create content and products for your audience.

I like to think of it as going to a brick-and-mortar store to purchase items for a craft or home improvement project. Would you make your own paint, use woodworking to make your own popsicle craft sticks, or get ingredients to make glitter glue from scratch? Just because you buy these materials from a store does not mean you didn’t create something unique.

It’s the same with commercial-use digital products. Just because you bought the digital components doesn’t mean you can’t use them to create something unique. (Which you should to get the best ROI (Return on Investment).

Can You Make Money With PLR?

piggy bank with coins around it
Photo by Skitterphoto from Pexels

Absolutely! Some sellers will allow you to use their products to sell as your own as-is. These products are a quick way to get your shop stocked up and start making money.

As you go on, though, you will want to re-brand and edit the products to make them unique for your specific audience.

Other Ways to Use PLR to Help Your Business Succeed

There are a lot of ways you can use PLR to help you succeed in your business.

The first thing that comes to mind is to modify the PLR to make it a unique digital product that you can sell to your audience.

There are other ways to get the best return on investment.

Here are a few ideas on how you can use PLR to help your business succeed:

✔️Increase your website traffic by using PLR Articles to create more blog posts. Ensure you purchase from a reputable seller and edit the article before publishing it on your website. You don’t want to end up with the same article as another blogger.

✔️Create an Opt-In for your E-Mail Subscriber List. Re-brand a PLR Product to offer to your audience in your niche, and give it away for free as an incentive to join your e-mail list.

✔️Purchase high-quality low-cost PLR to re-sell on Etsy or your own shop. Digital and printable products such as digital planners, printable planners, wall art, bookmarks, journals, images, and printable calendars are just a few ideas of products in high demand.

Where to Buy PLR Products

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White Text Helpful Tips on Black Board with Colorful Post It notes in background

It is important to ensure you are getting your PLR Products from a reputable website. After all, you don’t want to spend money only to find out the product you are getting is not up to your standards.

So, how do you find the best PLR Websites?

Here are a few tips to help you find quality PLR.

  1. Read through the language and copy on the website itself. Is it written in broken English or does it have a lot of grammatical or spelling errors? This is always a red flag for me. If the copy on the site is bad then the PLR products will most likely follow. Or worse yet, it could be a spam site.
  2. Ask others in your niche if they have any sources they have used and trust.
  3. See if you can get a free sample of the PLR from the website. Most of them will offer a couple of free PLR products for you to try.
  4. If you find something from a website that looks great, and you just have to have it . . . I would suggest only purchasing one item from the site to make sure you are getting what you expect. You can always purchase more later if you want.
  5. Check online to see if there are any customer reviews of the PLR Products from the website.
  6. Always remember, if it sounds too good to be true, it probably is. If you see a site or an ad offering 10,000 PLR Articles for $20 then the product is probably not worth it. You will have to spend so much time editing that it would have been better to do it all yourself.
  7. Keep in mind what software you are comfortable using for editing your purchase. You could run into an issue if, for example, a planner template comes in Powerpoint, but you want to use Canva.

Here are some additional quality PLR Websites to get you started. These are perfect if you are looking for smaller templates to create your next project.

PLR Planners Resources – Planners, Journals, Templates, Printables, Graphics, Fonts, and PLR Courses

Simply Couture Designs – Planner Templates, Clip Art, PLR Courses, PLR Packages, etc.

PLR Beach – Planners, printables, journals, coloring pages, PLR Courses, PLR Bundles

Creatful Journals – Journals, Templates, Planners, Printables, PLR Packages, PLR Course

The Happy Journals PLR Club – Journals, Personal Development, PLR Bundles

Cait Blakely Creative Co. – Printables – coloring books, organization, chore charts, etc.

Did you know you can also buy PLR Packages that contain white label courses, video, audio, marketing materials, e-mail copy, and more. Many of these are like a product in a box with everything you need to create your next product and market it. They are an awesome time saver for those large projects on your plate!

Speaking of free content, we are happy to offer you a free PLR Product from Cool Breeze Printables to try for yourself. Simply click the green button below to get a Free PLR Journal Template sent straight to your inbox.

How to Rebrand and Repurpose PLR Products

Now that you have some PLR Products you will need to modify them so they are unique. This is the fun part where you get to be creative and make something that your audience will love.

At this point, I know you are anxious to get started, and wondering what to do next. Let’s review the next steps:

  1. Review the License you received with the specific PLR product you are ready to work on. This will help you understand what you can and can’t do with the product. Feel free to contact the seller if there is something you don’t understand. Most sellers are happy to answer any questions you have.
  2. Decide what you want to create with the product. A blog post, opt-in freebie, printable, course, etc.
  3. Open up the source file. You will typically receive a source file you can edit. These could be in Powerpoint, Canva, Google Docs, Etc.
  4. Make a copy of the product before you edit it. This will ensure you have the master copy if you want to make more items with it, or if you make a mistake and need to start over.
  5. Modify it to make it unique for your audience.

That is it! Now you are ready to add it to your blog post, opt-in form, and/or put it up for sale.

Where to Sell Your Rebranded PLR Products

Once you have rebranded and edited your PLR, there are many places to list your products for sale and market to your audience. Here are a few ideas:

✔️Your E-Mail List

✔️Use a marketplace such as Etsy, Amazon, or Teachers Pay Teachers.

✔️List items on your website or have your own shop. Some good choices for this are Send Owl, Payhip, Gumroad, and Shopify. WooCommerce is another option however I have heard it can slow down your site speed (not good).

✔️Social Media Groups and Marketplaces (Where Allowed)

✔️Pinterest – Did you know you can create a Pin and link it to your product? Just make sure to follow the rules and disclose it is an ad in the pin description.

Frequently Asked Questions

What is PLR?

PLR stands for Private Label Rights. It is also known as White Label Content, Commercial-Use Product License, and Done For You (DFY) products.

What are PLR Products?

PLR Products are digital items you purchase that come with a commercial-use license. This license generally allows you to rebrand and modify the product to make it unique for your business. Read the specific license that comes with your product, and contact the seller with any questions.

What types of PLR products are there?

Just about anything digital can be sold as a PLR Product. These include articles, e-books, planner templates, pin templates, Instagram templates, graphics, fonts, clip art, journals, calendar templates, printables, software, courses, video, audio and more.

What can I do with PLR?

Depending on the rules in the license you get, there are many ways to use the PLR. You can modify the products for your audience. Then use them in your marketing, as an opt-in freebie for your e-mail list, sell them in your shop or on a marketplace such as Etsy, take an article and edit it for a blog post, repurpose a series of articles into a podcast or course, create printables, and more.

What are the benefits of using PLR?

The advantage of using PLR is it gives you the outline or framework to create content without having to start from scratch. It saves you a tremendous amount of time to already have a starting point, and is much more affordable than hiring graphic designers and ghostwriters.

Can I use PLR Content for my blog?

Yes, you can use PLR content for your blog. I always suggest you modify it so it is unique from others that may have the same content.

Can I sell the products I create using PLR Content?

Yes, you can create products from PLR Content to sell. Just be sure to read the commercial-use license you will receive with the product, and contact the seller if you have any questions.

Where can I find PLR Products?

There are many websites to find PLR Products. Make sure to use a reputable website.
Here are some tips to find quality PLR:

1. Read through the language and copy on the website itself. Is it written in broken English or does it have a lot of grammatical or spelling errors? If the copy on the site is bad then the PLR Products may follow, or worse yet this could be a spam website.

2. Ask others in your niche if they have any sources they have used and trust.

3. See if you can get a free sample of the PLR from the website. Most of them will offer a couple of freebies for you to try.

4. If you find something from a website that looks great, and you just have to have it . . . I would suggest only purchasing one item from the site to make sure you are getting what you expect. You can always purchase more later if you want.

5. Check online to see if there are any customer reviews of the PLR Products from the website.
Always remember, if it sounds too good to be true, it probably is. If you see a site or an ad offering 10,000 PLR Articles for $20 then the product is probably not worth it. You will have to spend so much time editing that it would have been better to do it all yourself.

6. Keep in mind what software you are comfortable using for editing your purchase. You could run into an issue if, for example, a planner template comes in Powerpoint, b
ut you want to use Canva.

I hope you will give PLR Products a try for your business, and wish you much success in the future!

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