How to Create a Freebie to Grow Your E-Mail List


Why should you create a freebie to grow your e-mail list?

Everyone is always talking about how important it is to have an e-mail list for your blog or business. After all, the e-mail list is something we own, and is not subject to the whims of algorithm changes in Google or Pinterest. If you e-mail consistently (which you should), you will also have a warm audience of people that love your work and can’t wait for your next piece of content or product sale.

At this point you may be thinking “Yeah, but how do I grow my list.” In this post I’m a going to show you one of the most popular ways to grow an e-mail list. That is to use a freebie that will solve a problem for your people, and get them a quick win. You may also hear a freebie called an Opt-In or Lead Magnet.

What is a Freebie or Lead Magnet?

Do you want to grow your business, but aren’t sure how? Have you heard of a freebie or lead magnet and wonder what it is? A lead magnet or freebie is an incentive offered to prospective customers in exchange for their contact information. It’s an opt-in offer that encourages people to subscribe to your email list, learn more about your services, or request a product demonstration.

Lead magnets come in many forms including e-books, workbooks, printables, emails courses, video tutorials and checklists. No matter what niche you are in, a lead magnet is an easy and effective way to start building relationships with potential customers. Not only will it help you convert more leads but you’ll also have the opportunity to build trust and credibility with them over time through the content you share.

The possibilities are endless when it comes to creating a freebie to grow your e-mail list! All that matters is that whatever lead magnet you decide on speaks directly to the needs of your ideal audience and helps them solve their problems quickly and easily.

Why you Should Create a Lead Magnet

Creating a lead magnet is one of the most effective ways to capture new leads and grow your email list. It’s an enticing freebie that you offer potential customers in exchange for their email address. Lead magnets are incredibly powerful tools that can help you generate more leads from organic sources such as organic search engines like Google, blog posts, and social media.

Lead magnets can be anything from e-books, checklists, cheat sheets or templates to discounts or coupons. Regardless of what type of lead magnet you create for your opt-in offer, it should be valuable enough to entice people to give out their contact information in exchange for it. By offering something helpful in return for signing up, you’re increasing the chances of someone opting into your list because they see the value in what they will receive.

This type of marketing strategy has been used by countless successful businesses and can be incredibly effective in helping you reach new clients. By providing this type of value to your subscribers, it helps build trust and loyalty between them and your brand. It gives them a taste of what they can expect from you as a business – which could be just the push they need to become loyal followers and customers!

How to Create a Freebie that Converts

Are you looking for ways to grow your email list without breaking the bank? Creating a lead magnet or freebie can be an effective and affordable way to generate leads and increase conversions on your website. Not sure where to start? Don’t worry, we’ve got you covered. Here are some tips for creating a lead magnet that will help you convert more leads into subscribers!

The first step in creating an effective lead magnet is discovering what your audience needs. Is there something they’re struggling with or information they want more knowledge about? Once you identify this need, create a solution in the form of your lead magnet. It should be something valuable and desirable—something people will really want to subscribe for. Think beyond ebooks; consider checklists, cheat sheets, templates, audio files and videos! You could also offer discounts on products, printables that solve a problem to give them a quick win, case studies or even free consultations. Whatever it is, make sure it’s something people will actually want and see value in downloading.

Finally, make sure to promote your freebie once it’s ready!

If done right, not only will you get new subscribers but they will also stay subscribed! Start planning the perfect lead magnet today and begin growing your email list like never before.

15 Freebie Ideas for Your Blog

If you’re looking to grow your blog, one of the best ways to do it is by offering freebies. Not only will this give your readers a taste of what you have to offer, but it can also help to build up your email list so that you reach more people with every update. When it comes to freebie ideas for your blog, there are some amazing options out there that won’t cost you a dime! I love using Canva to create my opt-in offers. You can sign up for a free Canva account at

From templates and printables, there are plenty of creative ways to incentivize readers into signing up for your emails or becoming customers. Lead magnets can be anything from helpful ebooks and online courses all the way through to discount codes or exclusive access. Either way, they’ll help draw in new subscribers who will be excited about getting something special just for them!

Here are a load of opt-in ideas to get your creative juices flowing:

  1. e-books
  2. checklists
  3. cheat sheets
  4. templates
  5. audio files
  6. video files
  7. printables
  8. case studies
  9. free consultations
  10. product discounts
  11. tutorials
  12. online courses
  13. e-mail challenges
  14. e-mail courses
  15. exclusive access to a resource

How to Create a Freebie in Canva to Grow Your E-Mail List

Creating a freebie with Canva is an amazing way to grow your email list and increase engagement with your audience. Whether you’re creating printables, digital downloads, or any other type of lead magnet, you can use Canva’s wide range of resources to get the job done quickly and easily. It’s user friendly, and will work for you even if you are a beginner and not tech savvy.

Ready to learn how? Read on for my step-by-step guide on creating a beautiful freebie in Canva!

I am going to focus on creating a simple printable for this tutorial. A printable can be anything from an inspirational quote or checklist to goal-setting worksheets – all designed to provide a usable solution for your audience.

I will show you how to create a basic checklist from scratch, and some bonus tips to customize it and make it pretty. Let’s dive in!

Step-by-Step Guide to Create a Checklist from Scratch in Canva with Bonus Over the Shoulder Video Tutorial

Step 1: If you don’t have an account in Canva, you can sign-up for a free account at

Step 2: Log into Canva and select “Create a Design”. Choose the right dimensions for your printable from the drop down menu such as Letter Size or A4, or use the custom dimensions. Hot Tip: I like to use US Letter, 8.5in by 11in for printables in the USA. This makes it easy for your readers to print out. If you are not in the USA, you may want to select the best size for your country.


Step 3: Click on ‘Text’ in the menu on the left hand side of your screen. Add a Text Box and use it for the title of your checklist.


Step 4: Add Check-Boxes. Select ‘Elements’ from the menu on the left hand side of the screen. Search for a square outline, and add it to your page by clicking on it.


Step 5: Grab the corner of the square on your page to resize it. Position it where your first line item for the checklist will be.

Step 6: Copy the checkbox by selecting it and either selecting the ‘Duplicate’ option or pressing CTRL-D.

Step 7: Position the checkboxes on the left side of the page, and then clean up the spacing and alignment. You can do this by holding the left mouse button down and selecting all the boxes. Then click on “Position” at the top right of your screen and select ‘Tidy-Up’.


Step 8: Add lines next to each text box. To do this, go to the menu on the left hand side of the screen and select ‘Elements’. Click on a plain line to add it to the page. Then click on the line you just added to adjust the thickness and type of line using the options on the top left of the screen.


Step 9: Copy as many lines as you need, then select all of lines the same as you did for the boxes in Steps 6-7. Hot tip: Place a line where you want the last line item to be, and then select and tidy-up all of the lines. This will space them evenly from the top line to the bottom line.

Step 10: When you are ready, download your design as a PDF Print document. Simply click ‘Share’ on the top right of the screen for a drop down menu. Select ‘Download’, and then select ‘PDF Print’ for the file type. This will download the .pdf document to your computer.


Bonus Video Tutorial – See exactly how I create a basic checklist from scratch, customize it, and download the PDF

Customize the checklist to make it themed and pretty for your audience. See the over the shoulder video I created below for the full tutorial on how to create this checklist from scratch, customize it for your audience, and download the final PDF.

Final Thoughts about Freebies

In conclusion, creating freebies to grow your email list is an effective way to increase engagement and grow your business. If you are looking to increase leads, build relationships with potential customers, and create a loyal fanbase, learning how to create a freebie can help you reach your goals. It might take some time and effort to create a successful freebie, but the results are worth it. So if you’re ready to take your business to the next level and get more leads, start crafting a freebie today!

Want the shortcut to create digital products like opt-ins fast? Check out this article all about how to use templates.

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