If you’ve created a great printable or digital product and it’s just not selling… the problem may not be the product. It could be that you are making one of the 3 most common mistakes in your funnel that digital product sellers make.
If your sales feel stuck, chances are high that one of these is the real culprit.
Let’s break them down so you can spot (and fix!) them fast.
Mistake #1: No Traffic Strategy (AKA, Nobody’s Seeing Your Offer)
You’ve got a freebie or low-ticket product set up… but crickets.
If traffic is slow or inconsistent, you simply won’t have enough qualified people entering the funnel – no matter how good your opt-in product is.
That means your funnel stalls before it even starts, which can feel discouraging.
Signs this might be your issue:
- You’re not getting views on your opt-in form, or very few views
- Your email list is growing very slowly
- You most likely have your opt-in form on your website and possibly in your social profiles, but your are not actively promoting your opt-in. In other words, having a static form is a good step but you still have to get your opt-in in front of as many people as possible.
Quick Fixes:
- Choose one traffic strategy to focus on first—Pinterest, Posting about your Freebie on your social channels, or collaborating in bundles is a great place to start
- Add your opt-in to your blog posts, social profiles, and shop listings (post it everywhere that makes sense. Getting it in front of more of the “right” people who want to solve the problem your opt-in solves will help)
- Check if your opt-in promise is clear and irresistible to your ideal audience
Pro Tip: The Funnel Repair and Revenue Booster Kit includes a quick scorecard to assess whether your traffic efforts are actually bringing in qualified leads.
Mistake #2: Low Opt-In Conversion Rate (AKA, They’re Landing But Not Signing Up)
If you’re getting traffic but hardly anyone is subscribing to your freebie or lead magnet, your opt-in page may be leaking potential customers. The best way to determine if this is the case is by calculating the conversion rate for your opt-in page.
Here is a simple equation to calculate your conversion rate:
(New Subscribers Total Views) x 100 = Conversion Rate %
Example: If 50 people signed up out of 1,000 visitors, your conversion rate is 5%.
(50 1000) x 100 = 5
Signs this might be your issue:
- You’re getting visitors but your opt-in conversion rate is less than 3%.
- You haven’t tested different headlines, images, or CTAs to get more sign-ups
- Your opt-in doesn’t clearly connect to your paid product or your audience’s real needs
Quick Fixes:
- Make sure your opt-in headline speaks directly to a real pain point or goal
- Add social proof or a quick bullet list of what they’ll get
- Use mockups or preview images to visually sell the value of your freebie
Fixing your opt-in conversion rate can double or triple your list growth without needing more traffic. 🙌
Mistake #3: Weak or Missing Email Funnel (AKA, You’re Ghosting Your Subscribers)
Someone signs up for your freebie… and then hears nothing from you. Or they get one vague email delivering the freebie and then you disappear from their inbox.
This is one of the most common leaks—and it’s one of the easiest to fix once you spot it.
Signs this might be your issue:
- You don’t have a welcome sequence (or it’s outdated)
- You’re not making any product recommendations or soft pitches
- You’re only emailing once in a while (or never)
Quick Fixes:
- Set up a 3–5 email welcome sequence that builds trust and introduces your product
- Share helpful tips or quick wins tied to your niche
- Include links to your shop or signature product in every email (in a natural, helpful way)
Need help getting started? The Funnel Repair and Revenue Booster Kit includes fill-in-the-blank welcome email templates you can customize today.
Final Thoughts
If your printable or digital product isn’t selling like you hoped, it doesn’t always mean you need to create something new. Sometimes you just need to fix what’s already in place. It could be one of the 3 most common funnel mistakes you just read about.
Start by asking yourself:
- Are the right people seeing my offer?
- Are they signing up?
- Am I showing up in their inbox and guiding them toward a sale?
If you’re not sure, the Funnel Repair and Revenue Booster Kit is the perfect first step. It walks you through a self-audit of your funnel, includes a custom Funnel Leak Finder Bot, welcome email templates, and Canva mockup templates to fix your funnel fast.